Layered Reality

Layered Reality create unique immersive experiences by combining theatre, digital tech and sensory experiences.

Layered Reality 1 Hero
  • Arts & Culture
  • Web performance
  • API integration
  • Ticketing journeys

“We approached Kind to build a custom ticketing path integrated with Line-Up and were delighted with the results. The new user experience is not only faster and better than ever before; it also delivered a record 19% conversion rate on its first day. Kind were great to work with and demonstrated understanding, expertise and can-do attitude throughout the project.”

Hugh Gledhill
Head of Marketing, Layered Reality

The Challenge

Kind were asked to build the responsive ticketing journey for Layered Reality's next event and integrate it with their chosen box-office software, Line-Up.

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Strategic Thinking


A key objective for the ticketing journey was to improve the mobile conversion rate, so we would need to follow a mobile-first approach to development.

A new integration

Line-Up had only recently opened up their API to development teams, so we would not only need to integrate with an unfamiliar system, we'd have to find a way to work efficiently with their team should any issues arise.

Performance (the other kind)

With Layered Reality putting on 25 performances per day, there would be 1,000s of instances of performances and tickets available to choose from. It was important that this would not slow the website down.

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Collaboration for the win

As well as following Line-Ups developer documentation, we worked closely with their internal teams to integrate new features as they were developed, including Dynamic Pricing and Merchandise-only Sales.

Super-fast user experience

Our caching strategy meant that ticket availability and performance times were updated on the ticketing journey without slowing down the user experience or affecting the overall conversion rate.

Load tested for reliability

To make sure there was no slow down at peak times (like pre-sale or on-sale opening), the Line-Up API was load tested with 100s of concurrent users and over a thousand orders in 4 minutes. No failures!


Being experts in mobile-first responsive design, we delivered a stable and solid ticketing journey that works well on any device. Leading to an increase in mobile conversion and a record 19% conversion rate on day one.

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See the finished product at: