Kind were asked to build the responsive ticketing journey for Layered Reality's next event and integrate it with their chosen box-office software, Line-Up.
A key objective for the ticketing journey was to improve the mobile conversion rate, so we would need to follow a mobile-first approach to development.
A new integration
Line-Up had only recently opened up their API to development teams, so we would not only need to integrate with an unfamiliar system, we'd have to find a way to work efficiently with their team should any issues arise.
Performance (the other kind)
With Layered Reality putting on 25 performances per day, there would be 1,000s of instances of performances and tickets available to choose from. It was important that this would not slow the website down.
Collaboration for the win
As well as following Line-Ups developer documentation, we worked closely with their internal teams to integrate new features as they were developed, including Dynamic Pricing and Merchandise-only Sales.
Super-fast user experience
Our caching strategy meant that ticket availability and performance times were updated on the ticketing journey without slowing down the user experience or affecting the overall conversion rate.
Load tested for reliability
To make sure there was no slow down at peak times (like pre-sale or on-sale opening), the Line-Up API was load tested with 100s of concurrent users and over a thousand orders in 4 minutes. No failures!
Being experts in mobile-first responsive design, we delivered a stable and solid ticketing journey that works well on any device. Leading to an increase in mobile conversion and a record 19% conversion rate on day one.
See the finished product at: tickets.layeredreality.com
You might also like
Cultural recovery: improving the online ticket buying experience
Frustrated users always lead to high abandonment rates. So how can we build a ticket purchasing journey that is a breeze? Make it quick.
Aux: a music discovery prototype
Creating a proof-of-concept to provide music for influential online content creators.