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Layered Reality Ticketing Journey

Layered Reality create unique immersive experiences by combining theatre, digital tech and sensory experiences. Kind were asked to build the responsive ticketing journey for Layered Reality's next event and integrate it with their chosen box-office software, Line-Up.

“The new user experience is not only faster and better than ever before; it also delivered a record 19% conversion rate on its first day.”

Hugh Gledhill
Head of Marketing, Layered Reality


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A mobile-first experience

A key objective for the ticketing journey was to improve the mobile conversion rate. Being experts in mobile-first responsive design, we delivered a stable and solid ticketing journey that works well on any device. Leading to an increase in mobile conversion and a record 19% conversion rate on day one.

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Super-fast user experience

With Layered Reality putting on 25 performances per day, there would be 1,000s of instances of performances and tickets available to choose from. Our caching strategy meant that ticket availability and performance times were updated on the ticketing journey without slowing down the user experience or affecting the overall conversion rate.

Collaborative development

Line-Up had only recently opened up their API to development teams, so we would need to integrate with an unfamiliar system. As well as following Line-Ups developer documentation, we worked closely with their internal teams to integrate new features as they were developed, including Dynamic Pricing and Merchandise-only Sales.

Load tested for reliability

To make sure there was no slow down at peak times (like pre-sale or on-sale opening), the Line-Up API was load tested with 100s of concurrent users and over a thousand orders in 4 minutes. No failures!

See the finished product at: