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Supporting an Internationally-Renowned Art Gallery

Interior of an old industrial building, now an art gallery

Overview

Backlit is a home to over 120 artists, collectives, and associate members. The free programme of exhibitions, events and workshops supports an essential framework for the public, local people, communities, students and creatives at all stages of life to develop.
An exhibition at Backlit Gallery

“Being LGBTQ+ and Female-led is part of our ongoing foundations as a cultural organisation. We care about equity, inclusion, mental health, the environment and being a safe space for all.”

Backlit Gallery

Online brand development 🔗

Backlit is located in an old Victorian textile factory and the existing logo reflected the ‘flying-wheel’ machines that were used in the building a century before Backlit was founded. We built on this nod to the building throughout the Backlit identity, devising brand assets based on the shape of the large windows in the gallery space.

A page from a brand guidelines document on a tablet device, showing the choice of typeface for the Backlit website
Colours of the Backlit online brand shown in stripes in a document. The colours are charcoal, blue-grey, green, orange and white

Backlit is located in an old Victorian textile factory and the existing logo reflected the ‘flying-wheel’ machines that were used in the building a century before Backlit was founded. We built on this nod to the building throughout the Backlit identity, devising brand assets based on the shape of the large windows in the gallery space.

A laptop with a part of a brand guidelines document showing window shapes

User-centred website 🔗

Backlit required an artistic design to reflect their personality, their historical building, the programme and their commitment to community engagement, ensuring their message of a safe-space for all translates to their audience.

Mockups of the Backlit Gallery website on multiple tablet devices
Three people sitting around a wooden table, looking at a tablet and laptop with Backlit Gallery website designs

Income generation opportunities 🔗

Backlit is more than a gallery and is home to local artists to develop their skills. They hire out event space and sell studio memberships to enable them to fund the gallery. This was important to make clear on the new site to help them continue to run the organisation and guarantee the funding they need.

Historic archive 🔗

Backlit and Kind have an established partnership. Before their website redesign project, we worked collaboratively to build the Samuel Morley Archive, an interactive and immersive online exhibition.

Backlit Gallery archive page on a tablet screen