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Brand development and website delivery for a youth creative charity.

Launch project

Supporting young changemakers through creativity and opportunity

A young man holding his hands in the air in triumphant pose.
Artswork is a charity that empowers young people through creativity, so they can build a better future for themselves and others. They believe that if young people dream of changing their lives, or other people’s lives, for the better, they shouldn’t be restricted by their backgrounds or circumstances.

Why Artswork

“During a long period of intense cuts to arts and culture, education, and community resources for young people, charities like Artswork are needed more than ever to help young people navigate their futures and find positive opportunities.”
Michelle Pavey Michelle Pavey
Young people standing on a bridge with blue sky behind them, holding up a pair of trousers and throwing a world globe in the air

“We empower young people to lead change through creativity – for themselves, their communities and the world.”

Research and discovery

Strategic calls with the senior leadership team gave us a clear picture of where Artswork wanted to go. An online survey of stakeholders and users showed that the website wasn’t engaging and didn’t represent young people. The website was described as confusing, hard to navigate and not reflective of what the organisation does today. Training pages were unclear, programmes were hard to find, and the imagery looked aimed at primary-age children rather than the 11–35 age group Artswork actually serves.

Digital rebrand

The logo was updated and the visual identity sharpened: bolder colours, more energetic visuals, and a look that reflected the creativity and ambition of the young people Artswork exists to support. Key messaging was refined to be clear, direct and emotionally resonant, with core phrases and supporting detail that spoke to young people and supporters alike.

I want my voice to be heard - You might not realise it, but you already have the answers. Find them, vocalise them and make them happen through Artswork’s unique Changemaker programme and Youth Board. I want a creative job - Searching for a route into the creative industries? Artswork’s unique opportunities and programmes can help you pursue a creative career. I want to build new skills - If you’re a professional looking to learn, Artswork delivers a range of specialised training programmes and workshops with creativity at their heart. I want to support young people - From offering work placement opportunities to delivering creative learning programmes, find out how you can champion young people’s creativity. I want to support Artswork - By making our work possible, your donation will help more young people make an impact on their communities and futures. We can’t thank you enough. I want to partner with Artswork - To empower young people and make change happen, we need partners – from local authorities and schools to employers and grassroots organisations.
Mockup of an Artswork brochure Artswork brand guidelines pages

Website design and development

A mobile-first, easy-to-navigate website was built around clear user journeys for each of Artswork’s key audiences. The structure was reorganised so programmes, training and case studies were easy to find, with calls to action that made it straightforward to get involved. The site was built to be flexible, allowing the Artswork team to update content regularly and grow the platform as the organisation grows.

Artswork website components Artswork website components Artswork website components
Artswork website shown on a tablet screen
a mockup of the Artswork website homepage

Eventbrite integration

Course and training data was pulled directly from Eventbrite into the CMS, allowing users to browse, sign up for and pay for courses without leaving the Artswork website. The integration also gave Artswork additional reach through Eventbrite’s own search and listings, putting their training programme in front of people actively looking for opportunities in the sector.

“The website Kind have created encapsulates what we’re all about – creativity. This new look speaks to our younger audience and helps us tell our story and mission to all our stakeholders.”

Communications, Sales & Marketing Manager, Artswork

Contact us

If you put purpose before profit and need some expert guidance on brand, strategy, or digital, we’re here to help.

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