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Growing organically for a healthy and sustainable world

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Overview

Organic gardening can boost the environment and sustainability, and improve health, well-being, and food security. It can build communities and aid connection with nature and what you eat. Through campaigning, advice, community work, and research, their aim is to get everyone growing ‘the organic way’.
A photograph of a kitchen garden

“We want to inspire individuals, communities and the next generation to use innovative organic practices. Underpinning this is our mission to grow a movement that takes practical action to conserve seeds, nurture soil and reduce waste.”

Garden Organic Mission

Engaging new audiences 🔗

Garden Organic’s new offline brand was created to attract new audiences to organic gardening. Our team brought this to life digitally, integrating illustrative assets and the ‘human-touch’ the identity delivered.

To further engage these new demographics, we devised a digital content strategy that distilled the abundance of knowledge and varying degrees of complex information into a website that is suitable for all ages, experiences, and digital literacy levels, making it easy to navigate and find expert advice on growing the organic way.

Two women in front of a wall of sticky notes.
An article from Garden Organic on a mobile screen. The mobile is placed in a wooden box of potatoes The Garden Organic website on a mobile screen. The mobile is on a garden table, with seedlings behind

Ecommerce and CRM integration 🔗

We integrated the Garden Organic website directly with Opayo and their third-party CRM to handle online transactions such as donations and membership registrations, as well as taking orders from members of the Heritage Seed Library.

Over the shoulder view of a man and a woman looking at the Garden Organic website on a laptop

Membership portal 🔗

As well as allowing users to manage their membership online, for the first time, we gave Garden Organic the ability to offer exclusive content, offers and benefits to their members through a membership portal.

The Garden Organic website on a tablet device, on a garden bench