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Growing organically for a healthy and sustainable world

Organic gardening can boost the environment and sustainability, and improve health, well-being, and food security. It can build communities and aid connection with nature and what you eat. Through campaigning, advice, community work, and research, their aim is to get everyone growing ‘the organic way’.

“We want to inspire individuals, communities and the next generation to use innovative organic practices. Underpinning this is our mission to grow a movement that takes practical action to conserve seeds, nurture soil and reduce waste.”

Garden Organic Mission
A trowel on a garden bench with some flowers behind. The Garden Organic logo is overlayed

Engaging new audiences 🔗

Garden Organic had built a new offline brand and they worked with us to bring that to life digitally, attracting new and varied demographics and making the site even more appealing to audiences who were new to organic gardening.

Two women in front of a wall of sticky notes. A photograph of a kitchen garden

Communicating to broad demographics and being inclusive 🔗

The new site needed to distill a lot of complex information in a way that was suitable for all ages, experiences, and digital literacy levels. It had to be easy to navigate and to find expert advice on growing the organic way.

Over the shoulder view of a man and a woman looking at the Garden Organic website on a laptop An article from Garden Organic on a mobile screen. The mobile is placed in a wooden box of potatoes

Establishing different journeys 🔗

Expanding their dedicated user base to welcome new gardeners and take them from generally interested to signing up for full membership.

The Garden Organic website on a mobile screen. The mobile is on a garden table, with seedlings behind

Making payments easy 🔗

Establishing e-commerce with integrated CRM to manage multiple membership types, donations, event bookings, and a seed shop.

The Garden Organic website on a tablet device, on a garden bench