Our next task was to analyse the data we’d collected over the previous month, looking for key themes and patterns. Using this analysis and the University’s strategy, we devised a user-centred Information Architecture (IA) candidate which we then tested on real-world users using Treejack.
This threw up some interesting results, which we fed into a round of changes to the IA before testing it again. By testing early and validating our decisions with data we were able to further refine the IA, making it work better for users as well avoiding the costly and time-consuming scenario of changing the structure after launch.
During the process of the project it became apparent that revising the structure alone would not solve some of the problems with the site.
We therefore provided an additional set of suggestions for features that would enhance the site’s user experience by easing frequent tasks (such as finding a correct contact within the University), or by providing additional, alternative structures for grouping content in order to tell clear, big-picture stories.
After the recommendations were presented to the University Executive Team and approved, they needed to be implemented. We collaborated closely with NTU’s internal digital team to draft wireframes for the new templates required, prototype the new features and produce visual layouts for the revised site navigation and key pages, and offered development and integration support.
From initiation right through to production the guys were always open, friendly and helpful. They coached us to make the right decisions but accepted our constraints, quickly finding an alternative solution. Kind revitalised our stakeholders, the website and our team.
Adam Poole - Operations Manager and Product Owner