Website and CRM-integrated member area for UK's organic gardening charity.
Launch projectGrowing organically for a healthy and sustainable world
Why Garden Organic
“British people love gardening, and doing so organically helps connect them with nature and the environment and can lead to improved health, well-being, and food security.”
Mat Hayward
“We want to inspire individuals, communities and the next generation to use innovative organic practices. Underpinning this is our mission to grow a movement that takes practical action to conserve seeds, nurture soil and reduce waste.”
Engaging new audiences
Garden Organic’s new offline brand was created to attract new audiences to organic gardening. Our team brought this to life digitally, integrating illustrative assets and the ‘human-touch’ the identity delivered.
To further engage these new demographics, we devised a digital content strategy that distilled the abundance of knowledge and varying degrees of complex information into a website that is suitable for all ages, experiences, and digital literacy levels, making it easy to navigate and find expert advice on growing the organic way.
Ecommerce and CRM integration
We integrated the Garden Organic website directly with Opayo and their third-party CRM to handle online transactions such as donations and membership registrations, as well as taking orders from members of the Heritage Seed Library.
Membership portal
As well as allowing users to manage their membership online, for the first time, we gave Garden Organic the ability to offer exclusive content, offers and benefits to their members through a membership portal.
