Growing organically for a healthy and sustainable world
Deliverables:
Why Garden Organic
“British people love gardening, and doing so organically helps connect them with nature and the environment and can lead to improved health, well-being, and food security.”
Mat Hayward
“We want to inspire individuals, communities and the next generation to use innovative organic practices. Underpinning this is our mission to grow a movement that takes practical action to conserve seeds, nurture soil and reduce waste.”
Engaging new audiences 🔗
Garden Organic’s new offline brand was created to attract new audiences to organic gardening. Our team brought this to life digitally, integrating illustrative assets and the ‘human-touch’ the identity delivered.
To further engage these new demographics, we devised a digital content strategy that distilled the abundance of knowledge and varying degrees of complex information into a website that is suitable for all ages, experiences, and digital literacy levels, making it easy to navigate and find expert advice on growing the organic way.
Ecommerce and CRM integration 🔗
We integrated the Garden Organic website directly with Opayo and their third-party CRM to handle online transactions such as donations and membership registrations, as well as taking orders from members of the Heritage Seed Library.
Membership portal 🔗
As well as allowing users to manage their membership online, for the first time, we gave Garden Organic the ability to offer exclusive content, offers and benefits to their members through a membership portal.
