Our impact

All business activities have an impact on society and the environment, and Kind is no exception.

This statement outlines the impacts our day-to-day activities have, how we are reducing or offsetting these and how we aim to further reduce them in the future.

B Corp
since March 2022
Female owned business
of profits donated to charity
Socially responsible client base
Gender pay gap

B Corporation

In March 2022, Kind certified as a B Corporation - joining over 5,000 organisations who are transforming the global economy to benefit all people, communities and the planet. Organisations like The Guardian, innocent, Patagonia, and Abel & Cole.

B Corporation certification legally requires us to:

  • create a material positive impact on society and the environment through our business operation
  • consider all stakeholders (not just shareholders) when making business decisions. These stakeholders include our team, our suppliers, the environment and society as a whole.

To certify, B Corporations are required to go through a “B Impact Assessment” and gain a score of over 80 points, verified by B Lab analysts. Kind scored 93.6.

Additionally, B Lab found that Kind has an Impact Business Model due to our support for purpose-driven enterprises. A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one its stakeholders.

What else can we do?

B Impact Assessments happen every 3 years, and we’re in the process of making improvements to our business that will hopefully increase our score and, more importantly, increase our positive impact.

B Impact assessment score
Kind co-owners, Michelle and Mat, at B Corp's 1000x Better event
Kind co-owners, Michelle and Mat, at B Corp's 1000x Better event

Charity partnerships

Kind have been members of 1% for the Planet since 2017 which requires us to donate a minimum of 1% of our turnover to environmental causes.

In 2019 we selected Rewilding Britain as our environmental charity partner and pledged the majority of our 1% donations to their cause.

We've also been members of the Surfers Against Sewage Ocean Network since 2018, supporting their work to end sewage and plastic pollution in our oceans.

Over the last three financial years, we have donated 28% of our profits and 136 hours of our times to charitable causes. That equates to a donated value of more than £15,000.

Since 2014, our donated value is more than £23,000.

Donated value since 2014
of profits donated to charity
Glen Affric, an area under rewilding in Scotland
Glen Affric, an area under rewilding in Scotland

The impact of our activity