Brand development and website delivery for African environmental charity.
Launch projectBuilding a brand story that protects fresh water wilderness



Why The Wilderness Project
“With waterways under increasing pressure, understanding and urgency around these fragile systems is essential.”


“This is our opportunity to connect, collaborate and do something incredible for humanity – before it’s too late to act.”
Brand strategy
A brand strategy that honours original storytellers and their discoveries. Subtle brand refinements and a distinct visual language bring depth and motion, guiding the audience through an inspiring journey. Every design choice; from colour and typography to UX, works to inspire, engage, and communicate urgency with clarity and purpose.






Visual identity
We refined the existing logo and developed an illustration style inspired by expedition scientists’ pen-and-paper field sketches. Expressive, hand-drawn elements guide attention and build visual rhythm, echoing how people highlight key details. The refreshed palette reflects Africa’s varied landscapes.
The identity immerses audiences in the expeditions, offering a glimpse into scientists’ daily experiences and the waterways they explore, while conveying urgency and momentum in the mission.


Website delivery
We designed an engaging, visually beautiful website that highlights both the scientific expertise behind The Wilderness Project’s fieldwork and the human stories connected to Africa’s core river basins. The clean, responsive platform showcases reports, videos, imagery, and project updates, making their important work accessible, shareable, and impactful on a global scale. With a small but highly active team often working in remote locations, the site was built to be easy to manage and update, ensuring they can keep the world informed, even while out on expedition.



“Finally, an agency that makes the process feel easy instead of intimidating. Kind equipped us with confidence from the beginning—empowering us to make almost every change needed now and for the future. Best of all, they transformed our information overload into an elegant design that managed to merge organic touches with a functional interface, and showcase beautifully the varying elements of our work.”
Expedition and landscape images courtesy of The Wilderness Project.