The Rivers Trust website

Environment
User-centred design

The Rivers Trust is the umbrella organisation for 60 local member trusts. Together, they are the only group of environmental charities in the UK and Ireland dedicated to protecting and improving river environments for the benefit of people and wildlife.

The Challenge

Healthy rivers are essential to human life, they provide us with drinking water, they water our crops, they are home to important species of wildlife, they provide recreational spaces for our health and wellbeing. Despite this, 0% of rivers in England are in good overall health and have been declining over recent years.

The Rivers Trust believe that rivers should be valued and enjoyed by all. They need more support to take vital action in protecting and improving rivers across the UK and Ireland for future generations. They are working to inspire people to join the fight against pollution, plastic and climate change, and help make rivers fit for people and wildlife.

Their existing website housed a lot of information, whether that be data and scientific findings, information about member trusts, ways to get involved or simply how to donate. But the team at the Rivers Trust did not feel their website was doing enough to really explain what they are doing and engaging people to take action. Alongside new campaigns and branding activity, they were already exploring to help tackle that issue, they asked Kind to help them build an engaging user-centred website that would help position them as the go-to source of knowledge for rivers in the UK.

A stand-out online presence

The charity sector is crowded and has suffered during the pandemic, particularly for organisations with an environmental focus. We developed a clear online presence for the Rivers Trust, which articulates their work and incites engagement and action.

Making content accessible to all

By introducing and layering content from top-level stats and images through to detailed reports and educational resources the Rivers Trust can cater for the needs of their different user groups, ensuring there's something for everyone and it's readily accessible.

Member Trust login

It's critical to the work that the Rivers Trust does, that their member trusts are able to use their platform to promote their own news and events to a wider audience. We built a simple interface for them to add and manage their own content.