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A platform to inspire rewilding projects across the country

Deliverables:

Launch project
A beaver on a river bank A landscape with hills and mountains in the back A rewilding meadow in late Summer. Grasses and wild flowers seeding. Oak tree and a rough Hazel hedge field boundary
Rewilding Britain are the first and only country-wide organisation in Britain focusing on rewilding – acting as a catalyst for debate and action, and demonstrating the power of working with nature to tackle the climate emergency and the extinction crisis.

Why Rewilding Britain

“In my opinion, rewilding is the greatest hope we have for a sustainable, biodiverse and fair future.”
Mat Hayward Mat Hayward
Sea kelp seen from above the water

“Our vision is a world rich with the incredible hum and thrum of life, a world where our land and seas are again rich and diverse”

Rewilding Britain Manifesto

Design system 🔗

As a growing and agile charity, Rewilding Britain from time-to-time will need to change their strategic focus to better reflect the consensus on rewilding in the UK at the time. By delivering a component-based design system, our team reduced the design and development overhead of realising these changes in direction on the Rewilding Britain website.

Components of the Rewilding Britain design system

Content strategy 🔗

With an abundance of resources and content, it was important to deliver a content structure that allowed for ease of navigation and discovery, while providing clarity and inciting action.

Our team delivered and tested content wireframes for key journeys before producing templates that were structured for readability as well as adding visual interest through great imagery and differing content types, from stat-based infographics, through to video, blogs and clear calls to action.

A topic page on the Rewilding Britain website
a mockup of the Rewilding Britain website homepage
A group of mobile mockups from different pages of the Rewilding Britain website

Network strategy 🔗

Since 2015, Rewilding Britain have been building a network of rewilding projects and local organisations, offering expert advice and enabing action. To aid this work, we created a ‘Networks’ area where Rewilding Britain can share guidance and information on member-only events that helps rewilding projects to prosper. To date over 900 rewilding projects have been supported.

Over the shoulder photograph of a laptop with the Rewilding Britain website on it
The Rewilding Britain network map

Digital sustainability 🔗

As part of our ongoing relationship with Rewilding Britain, we work to ensure that their website and content meets and exceeds accessibility standards and performance and SEO best practices. Additionally to this, we continually work to reduce the environmental impact of their website through digital sustainability practices, culminating in the website being certified as a Climate-Positive website by The Eco-Friendly Web Alliance.

Over the shoulder photograph of a man reading an article on the Rewilding Britain website on an iPad

“We chose Kind because we wanted to work with an agency who not only listened to and delivered our brief, but also shared our values, passion and vision.”

Brand and Marketing Lead, Rewilding Britain

Contact us

If you put purpose before profit and need some expert guidance on brand, strategy, or digital, we’re here to help.

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