Long-term digital partnership with environmental charity, Rewilding Britain
Launch projectA platform to inspire rewilding in the UK
Rewilding Britain are the first and only country-wide organisation in Britain focused on rewilding - acting as a catalyst for debate and action, and demonstrating the power of working with nature to tackle the climate emergency and the extinction crisis.
We've worked with Rewilding Britain through multiple phases of growth and strategic change, supporting their first major relaunch through to a complete rethink of what the platform needed to do.
Why Rewilding Britain
“In my opinion, rewilding is the greatest hope we have for a sustainable, biodiverse and fair future.”
Mat Hayward
“Our vision is a world rich with the incredible hum and thrum of life, a world where our land and seas are again rich and diverse”
Research
We ran discovery with Rewilding Britain’s audiences to understand how people thought about rewilding, what would motivate them to act, and what different groups needed from the platform: individuals, landowners, corporates and practitioners.
Building the platform
In 2020, hardly anyone had heard of rewilding, so Rewilding Britain’s website would need to introduce a complex idea to a wide range of audiences: individuals, landowners, corporates, practitioners, and give each a clear reason to engage.
User research shaped the information architecture and content strategy. We delivered and tested content wireframes for key journeys before producing templates built for readability and visual variety: stat-based infographics, video, long-form editorial, and clear calls to action throughout. A component-based design system gave Rewilding Britain the flexibility to evolve the site as their strategy developed, without starting from scratch each time.
Growing the network
Since 2015, Rewilding Britain had been building a network of rewilding projects and local organisations. As that network grew, we built a members area integrated with their CRM, giving practitioners access to expert guidance, resources and member-only events.
Evolving with the organisation
As Rewilding Britain grew from a niche campaign to a nationally recognised movement, their strategy evolved with them. A shift in focus from education to action required a fundamental rethink of the platform. We ran discovery across the whole organisation and with their audiences, uncovering how people understood rewilding, how they used the site, and what would drive them to do more. Those insights shaped a major rebuild, reoriented around participation and momentum.
We’ve since supported a further strategic shift, as Rewilding Britain moved toward leading the rewilding conversation in the UK: telling the stories, advocating to government and pushing the boundaries of what the movement can achieve.
Digital sustainability
Throughout all of this, we’ve worked to reduce the environmental footprint of the site itself. For an organisation whose mission is restoring nature, a Climate-Positive certified website isn’t a detail, it’s the point.
“We chose Kind because we wanted to work with an agency who not only listened to and delivered our brief, but also shared our values, passion and vision.”