Brand identity and website for a high-integrity environmental charity.
Supporting community-led climate action
Why Plan Vivo
“Plan Vivo sets the benchmark for high-integrity climate action. Their commitment to locally-led projects and fair benefit sharing closely aligns with our values and mission to benefit both people and planet.”
Michelle Pavey
“Locally led projects. Meaningful impact. Beyond carbon.”
Discovery and planning
We worked closely with Plan Vivo to understand their audiences, priorities and long-term ambitions. Through collaborative research and workshops, we clarified how their values and community-led approach could be communicated more clearly to members and partners. This phase established a shared narrative that shaped the work that followed.
Brand creation and identity
The new brand identity reflects Plan Vivo’s integrity and experience, grounded in their community-led approach. The brand brings clarity and confidence to their work, helping them communicate their impact with warmth and authority. The identity creates consistency across channels while clearly distinguishing Plan Vivo from others operating in carbon and climate markets.
Website design and build
We designed and built a website that makes Plan Vivo’s work easy to understand and engage with. A clear content structure and considered user journeys help their different audiences find what they need and take meaningful next steps.
Digital accelerator hub
To support Plan Vivo’s global membership, we created a digital accelerator hub that brings courses and resources together in one accessible place. The hub helps cohort members strengthen their projects and grow collective impact over time.
“Working with Kind has been an incredibly enjoyable experience for us. From the discovery phase through to the website build and launch, Kind were nothing short of fantastic. They really took the time to get to know our organisation, which has resulted in a brand that truly reflects who Plan Vivo is today. ”