As fans of Backlit and their work, we were pleased to be approached to help them refresh their website to better represent their brand and reflect the community that they serve.
Backlit's existing website was built on a restrictive template system which didn’t allow a lot of flexibility or the ability to showcase their forthcoming exhibitions and artists in a compelling way.
User-friendly accessible structure
Working with the team to understand their audience and how the users currently move around their website, we created a clear navigation and structure to enable Backlit to engage with its users and clearly showcase their complete offering beyond exhibitions alone.
Bespoke design which represents their work
Given the nature of their work, Backlit wanted a design which represented them properly in the arts and culture landscape but was not so overwhelming that it took away from the individual artist’s vision and still retained a clear identity and clarity of messaging for the gallery itself. With this in mind, we created a clean, minimalist design with flashes of colour and shape to represent the building the gallery is based in and the developing Backlit brand.
As a charity the gallery has to focus its funding and as such its small team needs to have the tools to run its digital projects in-house. Therefore it was critical for them that we build them a number of flexible, easy-to-use page templates to enable them to manage all of their digital content without developer intervention. We used Craft CMS and built a stock of templates which use interchangeable functionality to ensure they were able to build existing and new pages for whatever purpose they needed as they continue to grow.
See the finished product at: backlit.org.uk
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