Empowering young people using creativity for change
Deliverables:
Why Artswork
“During a long period of intense cuts to arts and culture, education, and community resources for young people, charities like Artswork are needed more than ever to help young people navigate their futures and find positive opportunities.”
Michelle Pavey
“We empower young people to lead change through creativity – for themselves, their communities and the world.”
“Creativity for change” 🔗
In a crowded landscape, Artswork needed to stand out as a charity truly championing young people to use creative thinking, feeling, and doing to have a greater impact and to help guide them to a future they can be happy in. To do this they needed to modernise their brand and digital presence to reflect their mission, engage with their audiences, and to create a website that clearly articulated their programmes and impact, encouraging audiences to get involved.
“Working with Kind has brought much needed direction and clarity to our charity after a big change in our delivery. We wanted to work with an agency that could truly understand the complexities of our youth arts charity and the many people we need to reach with our work.”
Digital rebrand 🔗
We gave Artswork’s logo a fresh, vibrant update and used bold colours and energetic visuals to reflect the creativity at the heart of their mission. The new look immediately captured the spirit of the charity and the young people they work with, making it more engaging for visitors.
Key messaging 🔗
We worked collaboratively with Artswork to refine their message, making it clear, inspiring, and emotionally resonant. We simplified the messaging with multiple core, clear phrases and supporting details that spoke directly to young people and supporters telling a compelling story of impact and opportunity.
SEO strategy 🔗
We implemented a strong SEO strategy to boost Artswork’s visibility. We optimised the site for keywords ensuring the site ranked higher on search engines and attracted more organic traffic.
Website design and development 🔗
We designed a mobile-friendly, easy-to-navigate website that showcased Artswork’s programmes and success stories. With clear user journeys and calls to action, users could easily get involved. The site’s structure was streamlined to improve user experience and drive engagement.
“The website Kind have created encapsulates what we’re all about – creativity. This new look speaks to our younger audience and helps us tell our story and mission to all our stakeholders.”