Ensuring a fair deal across the global coffee community
Deliverables:
Overview
Understanding there was a deep imbalance and asymmetry in the coffee industry, Algrano’s founders sought to disrupt the monopolised industry structure by using online tools, trusted partnerships, price transparency, and shipping management to put roasters in direct touch with the producers growing coffee at source.
“We create change with technology to enable independent producers and roasters to thrive.”
Bringing a brand to life online 🔗
Using Algrano’s recently refreshed brand identity, we created an impactful, interactive, and engaging online presence, by capturing their values, mission, and vision through compelling stories and consistent visuals, ensuring their brand will continue to set them apart and make a strong impression.
Clear, concise messaging 🔗
Algrano’s brand personality is to be direct, open and friendly. We embraced their changemaker attitude and used straightforward language for their video and website content, making their message engaging and easy to remember, and building trust with potential service users. With a clear balance for both roasters and growers – we focused on showing the relationships that are encouraged, built and nurtured by the Algrano platform.
Visual storytelling 🔗
To capture attention and maintain engagement we developed an energetic brand explainer video. We created the video to be repurposable, creating multiple short edits that maximised the clients budget and allowed them to use video content across web, social media, presentations and events.
User-journey creation 🔗
We designed user-friendly online journeys by delving into and understanding the needs of Algrano’s diverse user groups. By mapping out different user paths, we created smooth and intuitive experiences, optimising navigation and simplifying processes to enhance user engagement and enable them to meet their desired goals online.
Capturing the heart of Algrano 🔗
We captured Algrano’s brand essence and distinctive offerings through an attention-grabbing and engaging design, fostering trust and authenticity for both producers and growers. By incorporating speech bubbles and arrows, we guide audiences on a journey, connecting them with key content and encouraging further exploration.
