In a world where everything is becoming increasingly more digital, it’s more important than ever to invest in a digital strategy and brand presence that helps your business stand out from the crowd.
This growth in digital is striking, with research into media usage in the UK over the past year showing that:
- 83% of adults are now online, along with 98% of 16-34 year olds.
- The number of adults using tablets to go online has nearly doubled to 30%.
- 62% of adults now use a smartphone.
It’s clear that digital can pave the way for explosive growth opportunities and a strong online strategy will have a direct impact on the success of your business, which is why it’s so important to choose the right agency. Choosing the right digital agency can help your business grow by expanding your customer reach and improving your customers’ experience with your brand. Choosing the wrong agency can cost you a lot of time and money, and as a result, damage your brand reputation and customer relationships.
So how do you make sure the agency you choose is the right fit for your business?
Personal recommendations are often a good place to start when looking for a digital agency. If they’ve completed work to a high standard before, then chances are they will do it again.
Search and re-search
Try searching for agencies that specialise in what you’re looking to achieve with your new digital strategy. It can be slightly overwhelming and time consuming, but it’s important to avoid the ‘one-size-fits-all’ agencies if your looking for a bespoke digital strategy and creative that generates results for your business.
What to look for
Shared beliefs and culture
Some companies want more involvement than others and vice versa for agencies, so it’s important to partner with an agency that will suit your needs and shares your values and business ethics.
You’re ultimately investing in the people, so whatever your requirements, make sure you meet the individuals you’ll be directly working with to ensure you’re businesses can work together as a team on clearly outlined shared goals.
Relevant skills and experience
Deciding what you need from your partnership with a digital agency is critical before knowing who can best deliver it.
Make sure that the skills and strengths of your chosen agency align with your requirements. If you’re developing a data-heavy mobile application, then an agency specialising in social media campaigns would be the wrong fit - regardless of whether they say they can deliver or not.
Don’t be tempted by the cheapest option. You get what you pay for and it’s always better to set aside additional resource for a qualified agency than save money and end up with a poorly executed, inconsistent digital presence that loses business in the long run.
An agency that reinvests in R&D (research and development) is much more likely to have passion and enthusiasm for creative ideas and new technology. It is this passion that drives designers and developers to remain at the forefront of the industry, always pushing for new, better ways of doing things.
Testing the water
Paid discovery phases
At Kind, all of our work is underpinned by a solid understanding of our client’s business objectives combined with research and insight into their customers’ behaviour and the marketplace. It simply isn’t possible to deliver a successful digital strategy without this knowledge. This is where a paid discovery phase comes into play.
With dedicated time to spend on getting to know your brand, products and customers, we can map out the real problems at hand and the most creative ways to tackle them. This stage of a project gives new clients the chance to get to know the team of specialists dedicated to their project, as well as getting a better understanding of how we work and whether we’d make a good fit for the project going forward.
Inviting agencies of interest to tender can be a great way to find the right digital agency for you, providing that your brief is open enough for agencies to advise on a strategy based on insights and creativity.
If your brief focuses on pre-determined solutions, agencies lose the ability to offer sound advice based on their expertise. This is how pitching can quickly become a beauty contest that lacks depth and insight, damaging the long term results for your business. Take a look at our guide to writing a digital brief for tips on how to avoid making this mistake.
Choosing a digital agency can be time consuming, frustrating and overwhelming. But once you’ve found an agency that you can trust to deliver great work, on brief and on budget, your business will benefit enormously from the vast opportunities that digital has to offer.
Knowing where to look and what to look for, can help relieve the pressure and keep you focused on finding the best agency for the job.