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Our team.

We're a friendly collective of strategists, creatives and technologists based in Nottingham's historic Lace Market. We each have at least a decade of experience in our respective creative disciplines and collaborate to produce the best results for our clients across design, development, marketing and strategy.

Team mat primary

Mat Hayward

Founder and Partnerships Director


Mat is likely to be the first person you will speak to at Kind. He takes care of all the longterm strategic planning for our clients and then follows this through to ensure projects are not only delivered on time and on budget, but also meet the strategic objectives of our clients’ organisation.

A former developer himself, he understands digital projects inside and out and has a keen interest in creating digital products that intuitively meet user needs.

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Michelle Pavey

Strategy Director


Michelle spent the 10 years before joining Kind working for one of our clients; a private-public partnership between the UK government and the energy industry that was setup to research low-carbon energy technology. This experience developing communication strategies for complex ideas and information proves very valuable to our clients.

As well as being part of the team that carries out our user-centred discovery process, Michelle also works as our clients’ advocate, surfacing their needs and strategic objectives throughout the project process.

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Team seth primary

Seth Warburton

Senior Front-end Developer


After decades of development experience, Seth now concentrates on what he enjoys most; front-end development.

He is a huge advocate for clean, semantic and accessible code that is structure for ease of use and maintenance.

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Benjamin Cross

Senior Designer


Ben has a passion for strong typography, simple interfaces and a user-centric design approach and has brought those ideals to successful projects for complex startups to large corporates.

Our extended network

Alongside our core team, we work closely and frequently with a team of trusted freelancers. We have worked alongside these people for many years as previous colleagues, employees, and collaborators on projects. We know they’re experts in their fields, we admire their portfolios and we trust them to bring additional skills and experience to our agency. This means we are always able to assemble a great team for any sized digital project.


Tom Davies


Tom’s career has taken him from working as Managing Editor at Theatre Bristol to being one of the Midlands’ best behind-the-scenes developers, working on large-scale projects for organisations such as the BBC, Orange and Drinkaware.


Maria Wasik


Maria’s experience working on large and complex UX and UI projects for digital project management systems has honed her eye for detail and interest in design systems, helping to bring efficiency to the design process without compromising on creativity.


Pamela Holmes


For the past 15 years, Pam has been delivering successful brand strategies and identities for boutique independents and large household names, helping them to accelerate toward their long-term vision.


Isaac Powell


An award-winning digital interaction designer, Isaac’s work has included projects with Paul Smith and Yale, bringing typographic elements and editorial techniques from print design, into the digital world.