Our team.
We're a friendly collective of strategists, creatives and technologists based in Nottingham's historic Lace Market. We each have at least a decade of experience in our respective creative disciplines and collaborate to produce the best results for our clients across design, development, marketing and strategy.
Mat Hayward
Mat is likely to be the first person you will speak to at Kind. He takes care of all the longterm strategic planning for our clients and then follows this through to ensure projects are not only delivered on time and on budget, but also meet the strategic objectives of our clients’ organisation.
A former developer himself, he understands digital projects inside and out and has a keen interest in creating digital products that intuitively meet user needs.
Meet Mat at:
- Craftin' Notts (Organiser)
- Culture Geek (Attendee)
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Creating sustainable and ethical digital products
How can we adapt our process to create usable and useful products that are environmentally and ethically sound?
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Finding the common ground between your organisation and its audience
How do we go about creating a digital product that works both for an organisation and for its users?
Tom Davies
As technical lead on all of our projects, Tom is responsible for ensuring our finished product is accessible, secure, fast and built to last. He has a particular interest in web performance, semantic markup and user-centred design.
Tom is one of those rare people in the digital industry who is as comfortable developing complex systems as he is theorising about user personas.
Meet Tom at:
- Craftin' Notts (Organiser)
- Dot all (Speaker)
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What happens during a discovery phase
Find out what activities a good discovery phase consists of, and what the outcomes and deliverables tend to look like
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Growth, Responsibility & Inclusive Design: Themes from Dot All 2018
Our Technical Director, Tom, just came back from the CraftCMS community's Dot All 2018 conference in Berlin. Here's what he took away from it.
Michelle Pavey
Michelle spent the 10 years before joining Kind working for one of our clients; a private-public partnership between the UK government and the energy industry that was setup to research low-carbon energy technology. This experience developing communication strategies for complex ideas and information proves very valuable to our clients.
As well as being part of the team that carries out our user-centred discovery process, Michelle also works as our clients’ advocate, surfacing their needs and strategic objectives throughout the project process.
Meet Michelle at:
- Culture Geek (Attendee)
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The importance of mentoring
In my opinion, the role of any mentor is one of great significance and one which has impacted me greatly in my own career. But why is it so important?
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Digital Strategy: planning ahead, creating valuable goals and remaining flexible
In a time which is increasingly driven by online activity, social media and 24/7 access, it is really important to plan your digital activities and have a clear idea of how you want to control your brand online.
Seth Warburton
After decades of development experience, Seth now concentrates on what he enjoys most; front-end development.
He is a huge advocate for clean, semantic and accessible code that is structure for ease of use and maintenance.
Meet Seth at:
- New Adventures (Attendee)
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Takeaways from New Adventures 2020
The entire Kind team made it to this years New Adventures conference, and we learnt a lot!
Benjamin Cross
Ben has a passion for strong typography, simple interfaces and a user-centric design approach and has brought those ideals to successful projects for complex startups to large corporates.
Maria Wasik
Maria’s experience working on large and complex UX and UI projects for digital project management systems has honed her eye for detail and interest in design systems, helping to bring efficiency to the design process without compromising on creativity.