What is a marketing strategy?
A marketing strategy is a clear, practical plan that sets out how your organisation will reach the people it needs to reach, what it will say to them and whether that’s working. It starts with your mission and goals, working outward to understand your audiences, where to find them and what will resonate.
Grounded in your current position
The process begins with an honest assessment of where your organisation currently stands, including a SWOT analysis to sharpen that picture. From there, we develop clear goals and the messages most likely to resonate with your audiences, then identify the channels and tactics best placed to deliver results. A measurement framework runs alongside the plan so your team can track progress and adjust as needed.
Benefits of a marketing strategy
Focused effort and budget
With a clear strategy in place, time and money go where they will have the most impact.
Consistent messaging
Your communications become coherent and tied to your objectives, giving your audiences a reliable picture of who you are and what you do.
A basis for decisions
A good marketing strategy gives your team something to refer back to when priorities compete or new opportunities arise.
How it works
A good marketing strategy is grounded in evidence, so we spend time understanding your position before making recommendations.
Mission, goals and market position
We start with your mission, organisational goals and current market position, using a SWOT analysis to get an honest picture of where you are now.
Activity review
We review your existing marketing activity and identify where the opportunities are.
Audiences and messaging
We define your target audiences and develop the messages most likely to resonate with each group.
Channels and tactics
We map the channels and tactics best placed to reach your audiences and deliver against your goals.
Measurement
We build in the metrics that will tell you whether your activity is working, so your team can track progress and adjust the plan as you go.
