As mobile internet usage increases, many e-commerce businesses are being left behind, with well-known retailers still not addressing this obvious trend. This translates into global cart abandonment rates on mobile devices being much higher (79%) than on desktop (62%) and tablet (67%).
We set Gilbert&Rose on the best route possible, starting with the mobile experience and working upwards to larger screens. That was just the start, we also spent time optimising the checkout experience for mobile users, making forms easier to use and not requiring registration to check out, which is a prime cause of cart abandonment.
For most website owners, populating their site with content is a pretty daunting task. Whether it’s a restrictive content management system, or a template has been designed without real content in mind, it can be a frustrating experience. Not for Gilbert&Rose.
Shopify has a great admin user experience, but even if Gilbert&Rose don’t want to use the backend, they can import their products using a simple Excel file.
Perhaps more importantly, our fluid and responsive design allows for variable amounts of content in item titles, descriptions, hero banners, page titles… everywhere. That’s the mark of great design coupled with the perfect platform.