Skip to content
  1. Insights
  2. Kind go wild in Wales

Kind go wild in Wales

On Monday the Kind office woke up early and packed their camping gear for a team trip to beautiful North Wales.
Mat Hayward

Founder and Partnerships Director

It was tough work, but we made it to the top in a little over 3 hours, grabbed some flapjack, took some photos of the amazing views and began our descent, followed by an RAF Chinook and two Apache Helicopters!

Tuesday, we started with a refreshing dip in the lake before driving over to Anglesey to meet the local Surfers Against Sewage rep and owner of Psyched Paddleboarding, Sian.

Sian guided us through a clean of Newborough Beach where, despite being one of the Wales’ 41 Blue Flag beaches, we found quite a bit of marine litter. Cotton bud sticks, a golf ball, 8 empty cans of Fosters, a wine bottle, a discarded pair of socks, fish hooks and plenty of discarded (but full) dog poo bags!

Surfers Against Sewage have been campaigning for cleaner beaches and oceans in the UK since 1990 and have recently launched the Plastic Free Coastlines campaign. It was eye-opening to say the least when we discovered some of the cold facts about marine litter:

  • 8 million pieces of marine litter enter the sea every day.
  • 38.5 million single-use plastic bottles are consumed in the UK every day.
  • A plastic bottle may persist in the marine environment for more than 450 years if left on a beach.
  • Over 100,000 marine mammals and over 1 million seabirds die every year from ingestion of and entanglement in marine litter.
  • On average there are 46,000 pieces of plastic floating in every square mile of ocean.
  • Alarmingly, over the past 15 years the amount of marine litter washing up on UK beaches has almost doubled.
  • A cotton bud stick can take 150 years to break down in the marine environment.

And yesterday we read that the US scientists have calculated the total amount of plastic ever made at 8.3 billion tonnes.

After the beach clean we donned some not-so-flattering wetsuits and went paddleboarding.

Some of us managed to stand up, most of us fell in, but it was an amazing experience in such a beautiful place and on such a clear and sunny day.

We paddled over to Ynys Llanddwyn, where we had tea and cake on the beach before paddling back over to Newborough Beach for an excellent BBQ. All plastic free of course!

Today, we’re tired, covered in bites and our legs ache more than you’d expect from people our age, but we’re now determined to avoid single use plastic forever. We’re looking for places where we can get milk, fruit and bread for the studio in reusable packaging and we’ll bore all our family and friends until they do the same!

Contact us

If you put purpose before profit and need some expert guidance on brand, strategy, or digital, we’re here to help.

Contact details

) }}