At the beginning of 2019, we weren’t in the best of places.
Originally, Tom and I founded Kind hoping to make a positive impact and help organisations who had purpose. We had plenty of work, but productivity and motivation was low and we were not achieving the balance between operating a successful business and maintaining our values and mission. We knew it was time to make a change and take steps to achieve that balance. After a frank discussion with the team and re-working our strategy and business objectives we were able to refocus on our original goals while still providing quality output and continuity for our clients.
On the positive side, it was clear that we were in a position to turn things around ourselves and I was really pleased with the reaction we saw from the team. Productivity improved massively and we hit or exceeded our targets for the next six months in a row.
As a team, we pulled ourselves out of the mire and it honestly became one of my proudest moments of the year, if not the entire five years since we started Kind.
We’re excited for what the new year (and new decade) might hold for Kind and have already started making plans for where we will focus the efforts of our small team.
Every year, we want to do more to increase our positive impacts on the environment and society. While we joined the Global Climate Strike in September and continued our commitment to giving 1% of our turnover to environmental charity, the time we’d invested into recovering our business position meant we otherwise feel like we've not made enough effort in this area.
2020 will be different, we’re putting in regular team catchups and booking time to work on the positive impact projects we're undertaking this year, whether that be collaborating with other like-minded professionals to help small organisations with little or no budget for digital marketing or connecting with a long-term charity partner who we can help with both skills and monetary donations for the next 5 years.
Just before Christmas, we reconnected with the rest of the team behind the Nottingham Craft CMS meetup and welcomed Abstrakt’s Jamie Jenkins to the team. Like Kind, Abstrakt are one of only five verified Craft partners in Europe and are also keen to do more with the growing Craft community in Nottingham. We’ll be working with them and the guys at Makermet to put on more regular meetups in 2020 and continuing to advocate for a better web for all.
We’re really appreciative of everyone who has played a part in Kind’s success over the past five years, but our biggest thanks are saved for our team. Without them, we wouldn’t be able to deliver our best work and so, this year, we’ll make sure to enjoy more time together outside of the office and away from the distractions of work and projects.
We’ll start by attending Nottingham’s digital design conference, New Adventures in January.