We started 2018 working with the ODI to launch their Open Standards for Data guidebook. This is one of my personal favourite projects as it not only satisfied the UX-geek in me who appreciates the simplicity of design and ease of navigation, but it came in on time and slightly under budget!
In May, we were appointed as digital consultancy for Sheffield Hallam University and have since been working with them to enhance the user-experience of their digital properties through creating a holistic design system and a standardised front-end.
In the meantime, we've also helped them with short-term projects such as their Clearing hub, which achieved great results, and the first phase of their student intranet refresh. We're looking forward to sharing more of this work with you in 2019.
The events of the past few years, the political landscape we find ourselves in and the announcement that we have just 12 years to prevent climate disaster led Tom and I to ask ourselves some tough questions. Why are we doing this? What are we trying to achieve? Is money and success really the end goal?
While we've always known in our heads why Kind exists and that we only care about money as a necessity to our team's health and well-being, we had never worked to outline this on paper (or a Google Doc). So we updated our business strategy to outline our focus on strategy-led work and our commitment to working exclusively with socially responsible and environmentally sustainable organisations, like those in the Arts & Culture or Education sectors.
Next year, we're planning to do more and we'll be measuring our success not by the profit we acquire, but by the positive impact we help to make.