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Creating cultural impact from behind the scenes

Interior of an old industrial building, now an art gallery
High-level view of three people around a wooden table, looking at digital designs of Backlit Gallery website on a laptop and a tablet

Trusted by

  • The V&A
  • Chapter Arts Centre
  • Backlit Gallery
  • The Tung Auditorium

Let’s be clear — we’re not for everyone

All our clients must have a mission that comes before profit. If that sounds like you, maybe we could work together.

What clients?

Examples of our work in the Arts & Culture sector

A photograph of the Glastonbury Festival Pyramid Stage in the day time taken from a high position, flags and and ticker tape are visible above a large crowd
The Glastonbury Digital Archive shown on a tablet device
A black and white photograph of a Glastonbury Festival, showing festival goers walking through mud

50years

of performance data

The Glastonbury Digital Archive

To celebrate the festival’s 50th anniversary, the V&A commissioned Kind to build an online archive showcasing programmes, posters, imagery, performances and stages through the years.
An exterior photograph of Chapter Arts Centre, showing the community garden
A mockup of a Chapter business card. The business card is duotone blue and is placed on a pink board
Chapter Arts Centre website on a laptop
A mockup of a billboard for “The Rolling Calf” a performance event at Chapter. A man is walking past the billboard at the bottom left of the image.
A single poster mockup for the performance 'Dani Dinger - No Sense of Watching'. The poster is in a subway.

Brand development of an international arts centre

Chapter needed a brand and website to represent the creative, diverse, community-centric work they do on both a local and international level.
The Ancient City of Petra, Jordan
A woman in a high-vis jacket and purple gloves working on a large head of a statue

$800m

global heritage funding recorded

Culture in Crisis funding portal

A portal to share data on the funding of cultural heritage projects, helping to add clarity to the decision-making process.
Layered Reality ticket booking flow shown on a mobile device
A woman in VR headset

19%

first-day conversion rate

The First third-party integration with Line-Up

Kind were asked to build the responsive ticketing journey for Layered Reality's immersive experiences and integrate it with their chosen box-office software, Line-Up.

What our clients say

“From beginning to end, Kind brought a huge amount of passion, creativity and technical expertise to the project. They helped shape the approach and delivery to ensure we not only met but exceeded expectations, and faced every challenge with open communication and good humour.”
Project Lead, Performing Glastonbury
“We approached Kind to build a custom ticketing path integrated with Line-Up and were delighted with the results. The new user experience is not only faster and better than ever before; it also delivered a record 19% conversion rate on its first day.”
Head of Marketing, Layered Reality
Ok, so how can you help me?

How Kind can help

We partner with arts and cultural organisations, helping them to reach their audiences and achieve their goals through brand strategies and digital activities.

Improve your ticketing journey

Even the best digital marketing strategy can be let down by a ticket purchasing journey with a low conversion rate. Keeping things simple and concentrating on the user-experience are the keys to increased ticket sales.

Digitise your historical content

There's no substitute for seeing artworks or artefacts in person but sometimes that's just not possible. Whether it's because an exhibition has ended, the artefact is in a private collection or it's simply not a physical object, digital technology creates a lot of opportunities to share more and share further.

Strategic consultancy

A strategic approach should be central to every project because, if your project is not meeting organisational goals, it is not worth doing. Taking time to understand your objectives, audiences and opportunities will help to plan and deliver a highly effective end product.

Prototyping and user testing

Unsure whether your vision is feasible or what it might cost to realise? A discovery phase or proof-of-concept project will allow you to explore your options, gather insight and obtain clarity before moving to the next stage.

Interested?
two big friendly hands

Stay up-to-date with what we’re doing

Because we’re busy delivering for our clients, we send no more than 4 emails per year, but when we do send them... boy are they interesting!

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Contact us

If you put purpose before profit and need some expert guidance on brand, strategy, or digital, we’re here to help.

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