Improve your ticketing journey
Even the best digital marketing strategy can be let down by a ticket purchasing journey with a low conversion rate. Keeping things simple and concentrating on the user-experience are the keys to increased ticket sales.
Cultural recovery: improving the online ticket buying experience
Frustrated users always lead to high abandonment rates. So how can we build a ticket purchasing journey that is a breeze? Make it quick.
Digitise your content
There's no substitute for seeing artworks or artefacts in person but sometimes that's just not possible. Whether it's because an exhibition has ended, the artefact is in a private collection or it's simply not a physical object, digital technology creates a lot of opportunities to share more and share further.
How digital tech is helping to capture history, as it happens
With the impermanence and speed of change of the internet and how it is used, how can you collect and retain pieces of history that may disappear the next day?
A strategic approach should be central to every project because, if your project is not meeting organisational goals, it is not worth doing. Taking time to understand your objectives, audiences and opportunities will help to plan and deliver a highly effective end product.
Cultural recovery: communicating to reassure your audience
Our recent survey raised some unsurprising but interesting views on what and how people wanted to be communicated with.
Cultural recovery: audience insights
This month, we conducted a survey to find out how audiences across the country felt about going back to live events, how they behaved prior to the pandemic and how they will approach going back to events as lockdown restrictions ease over the summer.
Explore an idea
Unsure whether your vision is feasible or what it might cost to realise? A discovery phase or proof-of-concept project will allow you to explore your options, gather insight and obtain clarity before moving to the next stage.
Aux: a music discovery prototype
Creating a proof-of-concept to provide music for influential online content creators.