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Well-worn paths are never going to lead to a better world.

That’s why we go our own way. We’re a small but powerful team of carefully selected senior professionals. People whose work packs a real punch. Strategy, brand, digital – we bring it all together and drive change in ways that really matter.

Our work delivers faster, bigger, more effective results for our clients’ causes – in the charity sector, sustainability, research, the environment, and the arts.

“ Doing the right thing isn’t easy, but when we started Kind, we decided it was the only way we wanted to do business. ”

Mat Hayward
Founder & Partnership Director

“ Five years ago, I chose to join a creative agency that put ‘doing good’ at the heart of everything it set out to do. ”

Michelle Pavey
Co-owner & Strategy Director

Let’s be clear—we’re not for everyone

All our clients must have a mission that comes before profit. Using our skills and insights, we empower and lift up these organisations, acting as a force for good behind the scenes. We set our standards high, so becoming a B Corporation was just a starting point—and we’re part of 1% for the Planet. We understand that we can’t save the world with a brand, a strategy or a website. But we do believe that when we all pull together, there’s no limit to what we can achieve.

Members of the Ocean Network

Kind are a Living Wage Employer

For the good folks

The wildlife protectors, cultural contributors and green architects. We’re for everyone who’s making a change for good.

That’s not you BP, Amazon, Shell