About Kind.

Kind are a friendly collective of strategists, creatives and technologists based in Nottingham’s historic Lace Market. We specialise in producing digital work that focuses on the needs of our clients’ audiences while reaching their strategic goals.

Partnerships not projects.

We're proud of our relationships. Working with our clients for the long-term helps them and us to create great work that stands the test of time.

We've been putting strategy first for our clients since 2014, helping them reduce costs, improve efficiency and make a difference.

Illustration partnerships

Our culture.

Our team are grown up, so we don't have a foosball table or indoor slide. We do have a relaxed, supportive working environment with family-friendly, flexible hours and a real say about the future direction of the business.

Mat, Seth and Michelle meeting in the Kind office.

Work with Kind.

We regularly collaborate closely with other creative developers and designers who can add real value to our projects.

If you've got skills in technical development, accessible front-end development, design systems or anything else you think might be good for our clients, we'd love to hear from you.

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We care.

We care about the impact our work creates. We care about the purpose of our clients' work. We care about our impact on the environment and the world.

For that reason, we measure and consistently work to increase the positive impacts we have as individuals and a business.

Surfers