Big heart, huge results
We’re genuine, caring human beings who’ve chosen to use our skills to make the world a little better.
Truly impact-driven
0%
Gender pay gap
100%
Socially-responsible client base
28%
of profits donated to charity
50%
Female-owned business
Our manifesto
Well-worn paths are never going to lead to a better world.
That’s why we go our own way. We’re a small but powerful team of carefully selected senior professionals. People whose work packs a real punch.
Our work delivers faster, bigger, more effective results for our clients’ causes – in the charity sector, sustainability, research, the environment, and the arts.
“Doing the right thing isn’t easy, but when we started Kind, we decided it was the only way we wanted to do business.”
Let’s be clear—we’re not for everyone
All our clients must have a mission that comes before profit. Using our skills and insights, we empower and lift up these organisations, acting as a force for good behind the scenes.
We understand that we can’t save the world with a brand, a strategy or a website. But we do believe that when we all pull together, there’s no limit to what we can achieve.
“Seven years ago, I chose to join a creative agency that put ‘doing good’ at the heart of everything it set out to do.”
A small team with bags of experience
Small allows us to be selective about who we work with, to be flexible and adaptable to our clients' and their cause, and to form long-lasting relationships built on strategy, creativity and positive impact.
Michelle Pavey
Strategy Director
Michelle's experience in strategy, brand, communications, and events includes leading a team to raise significant awareness of the role of scalable renewable energy technologies to help combat the global climate change crisis. At Kind, she has been integral to the growth of the company from a start-up to an established ethical creative agency with a 100% socially responsible client base.
What I care about
Social equity, Human Rights, Environment, Safety for and the protection of marginalised communities from violence, bias, and persecution
Mat Hayward
Founder and Partnerships Director
A digital professional with over 25 years of experience, Mat founded Kind as a force for good, delivering work that has a positive impact on society and the environment. He has overseen the growth of Kind from a start-up to one of the leading sustainable creative agencies in the UK, which uses its experience in strategy, brand, and digital to create meaningful impact for our socially-responsible clients.
What I care about
Environment, Animal welfare, Social equity, Mental health
Pamela Holmes
Brand Lead
For the past 18 years, Pam has been delivering successful brand strategies and identities for independents and household names. She is passionate about fully understanding clients and what their organisation aims to achieve in the near and long-term. This in-depth approach enables her to create strategically centred but beautiful brands that connect organisations meaningfully to their audiences.
What I care about
Environment, Protection of water ecosystems, Sustainable and affordable housing, Preservation of the countryside
Doing good behind the scenes
We work for social, environmental and cultural charities and non-profits who create positive impacts for people and planet.
Our charity and non-profit clients
- UNESCO
- Rewilding Britain
- Artswork
- The Wilderness Project
- Base 51
- The Rivers Trust
- Bookmark Reading
- Chapter
- Backlit Gallery
- The V&A
- Algrano
- Sheffield Hallam University